Is PURE (high-value homes) writing home insurance in California?

Taking new customers As of October 23, 2026; checked every day

Expanding in California for high-value homes now in the non-admitted market or on the FAIR Plan.

• Phone: 888-813-7873 · Website

Official Source (July 23, 2026). Rate changes from the Department of Insurance's approved-filings list.

What this means for you

PURE (high-value homes) says it's writing new policies, but it still decides home by home. Call to ask about your address, or have an independent broker quote it alongside others.

Other insurers taking new customers

• Farmers: Writing new policies statewide; removed its monthly cap on new homeowners policies in November 2025.
• Mercury: Writing new policies; first insurer approved under the state's new rules, with the largest commitment.
• CSAA (AAA Northern California): Writing new policies for members; approved under the new rules in December 2025.
• USAA: Members only; approved under the new rules and expanding access from January 2027.
• California Casualty: Committed to grow in California; a 6.9% rate change was approved in February 2026.
• Pacific Specialty: Committed to grow in California; approved with a 6.8% rate change effective July 2026.

Every large insurer, side by side: who's still writing home insurance in California. For your ZIP code, including smaller companies: look it up.

Insureability is not an insurance company, agency or broker and doesn't recommend insurers. Listing a company isn't a recommendation.